Source: SmashHD
Do you think that VR could change the way you see ads? Most people click out of advertising for products pretty quickly, but what if the storytelling was experiential and so real that you could drive a virtual car? Or be in the ocean with a whale?
Saatchi & Saatchi, specifically their luxury client division called Team One, has their own VR Lab.
Located in Playa Vista, in L.A., technologists there are experimenting with different headsets, storytelling approaches, virtual reality, and new kinds of advertising storytelling that brings clients and customers into new worlds.
Listen to the podcast at website SmashD or read more about the VR Lab