Just as with virtual reality (VR) videogames, the best chance cinematic VR experiences have at succeeding is for creators to collaborate at this early stage. Oculus VR, for example, opened its Oculus Story Studio film division with the intention of discovering the best practises for VR filmmaking in order to share them with others. To this end another film-focused VR company, Amsterdam-based start-up Purple Pill VR, is today publically releasing the designs for its 360 degree and 360 degree stereoscopic camera rigs.
