Source: The Huffington Post & Wired
Virtual reality made a big splash at this year’s Tribeca Film Festival — as anyone who visited the event’s Virtual Arcade and watched some of the VR-enabled films featured there will be sure to tell you. It’s moment on the “red carpet” was featured in stories far and wide, including The New York Times, Wall Street Journal, LA Times, Fortune, and the Hollywood Reporter. The sudden emergence of VR at Tribeca has everyone in the film industry watching about the reactions of those who watched and VR’s possibilities as a customer draw.
Although, perhaps “watched” isn’t the right word since people didn’t so much view the films, as don a headset and set sail to distant lands, save the world or escape an ax murderer. It was an exciting week, to say the least.
The Virtual Arcade at the Tribeca Film Festival captures the immense opportunity that virtual reality presents. In film, directors and producers can not only create new worlds, but allow people to explore them first-hand. People aren’t viewers of a film — they’re the hero, the sidekick, the villain. At a time when the film industry is striving to capture bigger audiences and tackle more complex issues, virtual reality presents one way to make a mark.
Beyond Film: VR is More than Movies
Of course, the opportunities presented by VR reach far beyond the world of film. VR offers a fresh canvas for just about any marketer in any industry with a story to tell and the desire to reach their customers in new entertaining ways.
Take retail, for example. The potential in this industry is unparalleled, given that virtual reality allows retailers to build imaginative and immersive “show worlds” while elevating their story to new dimensions, enabling anyone, anywhere to experience literally any product in the world.
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