By Ben Davis @ Econsultancy
Virtual reality is either the emperor’s new clothes or the most exciting area of media today.
Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.
Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.
Saks
If you’re too lazy to go window shopping, why not watch Saks’ new 360-degree video below.
It’s not the most sophisticated effort I’ve seen, being slightly reminiscent of a dull early-noughties second life, however, the experience is predominately a PR exercise.
It supports Saks’ Secret Garden – a range of stunning window displays advertising beauty brands.
VR is at the stage where any experimentation, even with short 360-degree video is bound to get attention, and indeed the video below has been viewed almost 150,000 times in two weeks at time of writing.
Mac Donalds
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