Figuring out ways to innovate print magazines in the digital era can be tough, but Sports Illustrated may have cracked the code with its latest attempt: a virtual reality viewer built into the magazine itself.

The Google Cardboard-style viewer is part of SI‘s 2016 Swimsuit Issue and, when combined with the SI Swimsuit Issue app, allows users to take an immersive trip to some of the tropical locales featuring the magazine’s swimsuit models.

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